Manager, Offline Media

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross-channel experience. The consumer growth marketing team at DoorDash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

To help further this mission, we are looking for a Manager of Offline Media to join the team! This team is responsible for deployment of all offline media including TV, CTV, OOH, Audio and Partnership media to grow our business, in addition will help build the road map for spanish language media. This role will drive DoorDash’s rapidly growing consumer team to hit our lofty performance and brand marketing goals. 

About the Role

We’re looking for a talented and driven performance marketer with strong knowledge of offline marketing. At DoorDash we consider “offline” as all TV, CTV, OTT, Digital Video (inclusive of YouTube), OOH, Print, Audio + Partnership Media (NBA marketing, etc.). This role will offer you the opportunity to have an immediate impact through managing media, implementation, strategy and optimizing for future campaigns in fast paced and cross functional role.

In this role you will get the opportunity to work with other DoorDash teams (including the Integrated Marketing, Partnerships, Martech, Analytics, & Creative teams) and as well as with our agency partners to test and implement new marketing strategies and optimize best practices. 

• Critically, they will be a leader and partner in driving the continued evolution of our creative & integrated planning. You will work in tight coordination with our Brand Marketing and Divisional teams to ensure that our media investments and creative strategy drive both short term business outcomes and long-term improvement in brand health metrics. 
• This individual will also help build and manage all spanish language marketing as the priority for this grows as a business
• The ideal candidate will have a proven track record of developing full-funnel, cross-channel data-driven offline media strategies and tactics, with rigorous analytical measurement (both brand and performance), to drive positive ROI for category defining e-commerce or internet companies. They will think creatively and analytically, provide leadership to a young and growing team, and work collaboratively across the organization with people at all levels: C-level execs to associates. 
• Importantly, this candidate must be able to thrive in a fast-paced environment with a “roll up your sleeves” attitude and entrepreneurial spirit.

You’re Excited About This Opportunity Because You Will…

• Own the media planning, implementation, and strategy for key business campaigns and partnership marketing. The Brand Partnerships team works with our most-valued US corporate development partners to create integrated co-marketing campaigns that drive orders, DashPass sign-ups, new customers and awareness to DoorDash, and you will be a key part of their success responsible for all media elements
• Are well versed in offline media tactics, and supporting digital elements, attribution, analytics, and KPI goal setting and achieving that through strategic media plans
• Assist in the annual/quarterly/monthly/weekly offline media strategy, planning, and buying process. Collaborate with external agency partners and internal channel managers, and key business partners (finance, analytics, etc) to set budgets and ensure spend meets financial objectives.
• Partner with the media agency and other key agency partners. Drive maximum return from these relationships. Manage key media vendor relationships with agencies & internal partners: upfronts, yearly commitments, test & learn programs, DVIPs
• Lead constant, iterative improvement of offline planning to hit business goals through stewardship of the measurement roadmap with our analytics and data science teams (attribution, mix modeling, incrementality, marginal efficiency, etc). 
• Remain ‘customer obsessed but competitor aware’: Advance our understanding of the broader, ever-changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know.
• Manage paid media strategies and campaign execution for partners to increase signups and delivery orders in both DoorDash and partner channels 

We’re Excited About You Because You Are…

• Creative and entrepreneurial - you enjoy tackling unsolved problems and finding creative solutions with limited resources
• Detailed-oriented - you love to manage complex projects without making mistakes or missing deadlines, and you analyze campaign results at the most granular level
• Highly quantitative and analytical - you get excited when insights jump out of the data
• Strategic and business-minded - you find trends in your data and look for the “so what”
• Collaborative - you love working with a team and both learning from & teaching others
• Has experience with spanish language media & marketing tactics

Qualifications

• 7+ years of experience in managing and executing offline marketing strategy, execution, and measurement.
• Deep experience managing towards, and balancing, brand & performance-oriented marketing goals
• Intimate understanding of the offline media buying landscape in the US, including measurement partners, media channels, agencies, and inventory networks
• Ability to synthesize data, make data-driven decisions and balance quantitative measurement with the ‘art’ of media strategy
• Proven experience building out and implementing channel and tactical-level testing frameworks
• Excellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders
• Proven ability to prioritize and execute tasks in a fast-paced environment, with a strong bias to action
• Spanish 
• Both in-house management and external agency experience a plus

We expect this position to be filled by 11/6/24

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on June 20, 2024.

Please see the independent bias audit report covering our use of Covey here.