Senior Associate, Data Strategy, Marketing Technology

Acerca del equipo

The Marketing Technology Team is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences, including Consumers, Dashers, and Merchants. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams.

Acerca del puesto

We’re seeking a talented and driven technical marketer or marketing analyst to support data strategy and operations within the Marketing Technology team. In this role, you’ll partner closely with the Performance Marketing team to enable and support critical growth initiatives.

You’ll lead analyses, solve complex problems, and provide strategic recommendations that directly influence our growth initiatives and future marketing strategies. Collaborating across teams—including Analytics, Data Engineering, and Product—you’ll also work with key partners like Google, Meta, Snapchat, and TikTok to test and implement innovative marketing technologies and integrations.

This role will report to the Manager, Measurement & Attribution on our Marketing Technology team within the Growth Marketing organization.

Le entusiasma esta oportunidad porque...

• Optimize multi-million dollar monthly digital budgets across all performance marketing channels, including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, and Referrals.
• Improve Customer Acquisition Cost (CAC) effectiveness across performance channels by reducing marketing costs and reinvesting to achieve customer acquisition goals.
• Collaborate with cross-functional teams (Product, Engineering, Data Science, Analytics, and BI) to build automated platforms that optimize and deploy spend efficiently across partners.
• Create new measurement and reporting capabilities to help Performance Marketing teams monitor key metrics, such as budget pacing, LTV, and CAC, across all channels.
• Apply strong analytical skills to deliver actionable insights from complex datasets.
• Embrace a bias towards action and thrive in a fast-paced, constantly evolving environment with an ownership mentality.
• Drive innovation by continuously seeking ways to improve processes and share the company’s vision and direction.
• Build strong relationships and influence key stakeholders across various job functions.
• Independently solve problems by translating high-level goals into clear, actionable plans.
• Develop channel forecasts and budget recommendations while quickly adjusting tactics and strategies based on real-time learnings and opportunities.

We’re excited about you because you possess…

• A Bachelor’s degree or equivalent experience and 2+ years of experience in finance/management consulting, business operations, growth marketing, marketing analytics, or business analytics.
• A proven track record as a Performance Marketer, MarTech Specialist, or Data Analyst with strong analytical and technical skills.
• Proficiency in data processing: Advanced knowledge of SQL and Python (or similar languages) is essential.
• The ability to leverage SQL and other tools to build data visualizations and dashboards.
• Experience with web and app tracking/attribution, including hands-on experience with tracking methodologies across digital platforms (e.g., Mobile Measurement Partners, Customer Data Platforms).
• Familiarity with multi-sided marketplaces (preferred).
• A deep understanding of key metrics like CPA, CPC, CPM, and LTV, as well as experience managing paid marketing channels (Social, Display, Affiliate, Search, Mobile).
• Expertise in advertising platforms such as Google and Facebook, along with technical aspects like platform attribution, pixels, app attribution, and APIs.

We expect this position to be filled by 12/10/24

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