Manager, Retention Marketing, DashPass

Acerca del equipo

La misión de nuestro equipo de Marketing de Retención de Consumidores es construir relaciones duraderas con nuestros clientes tan pronto como se involucran con DoorDash, proporcionándoles una experiencia personalizada y multicanal que los deleite y los impulse a regresar a DoorDash para encontrar los productos, comerciantes y ofertas que son relevantes para ellos.

Acerca del puesto

As Consumer Retention Marketing Manager on DashPass you will be responsible for communications and programs to grow DashPass customer engagement & retention across email, push notifications and in-app messaging. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers.

Qué harás 

• Create CRM campaigns across the customer lifecycle including automations and ad hoc communications 
• Iterate on the strategy and framework for the rapid testing in CRM channels
• Manage end-to-end development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders
• Establish a strong working relationship with xfn stakeholders in our Integrated Marketing, Product, Operations, and Analytics teams
• Set up and monitor complex journeys, triggers and automations with static and dynamic content
• Create detailed customer journey flows with actionable trigger points to drive conversion and engagement
• Analyze campaign results, develop benchmarks, and create and share regular performance reports
• Manage 1-2 direct reports

Cualificaciones 

• 6+ years experience in customer retention, email, and/or growth marketing; subscription experience and people management both a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Experiencia práctica con tecnología CRM, incluidos ESP, herramientas de segmentación y estructuras y sistemas de datos complejos.
• Extremely organized, dependable, self-motivated & ability to multi-task 
• Licenciatura o experiencia equivalente

Por qué te encantará trabajar en DoorDash

• Somos líderes - El liderazgo no se limita a nuestro equipo directivo. Es algo que todo el mundo en DoorDash adopta y encarna.
• Creemos que la única forma de predecir el futuro es construirlo. Crear soluciones que lideren nuestra empresa y nuestro sector es lo que hacemos, en cada proyecto, cada día. 
• We are learners - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer-obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• Todos somos DoorDash - La magia de DoorDash es nuestra gente, juntos haciendo que nuestros objetivos inspiradores sean alcanzables y nos impulsen a mayores alturas. 
• We offer great compensation packages and comprehensive health benefits.

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